A site title has work to do even when a logo dominates the header. Themes and other tools may use it in browser titles, feeds or identity blocks. Choose a name that identifies the publication or business without requiring the visitor to see the logo beside it. A long advertising sentence usually makes that job harder.
The tagline provides a short description where the theme displays it. It is not a required slogan, and leaving an irrelevant default phrase is worse than deliberately using no tagline. Write something that explains the subject or service. Avoid promises such as being the best unless the site has a defensible reason to make that claim.
For example, a studio named Taller Norte might use a tagline explaining that it repairs wooden furniture. Repeating Taller Norte in the tagline adds little. Listing every service, city and promotional phrase makes a compact identity area difficult to scan. Put those details on the relevant pages instead of forcing them into the name.
The general settings provide the stored site title and tagline. A block theme may also expose identity controls through the Site Editor. A Site Title block displays the stored name, while ordinary text typed into a header is separate content. Changing the setting will not necessarily replace manually typed text or lettering baked into an image.
After editing, inspect the homepage, an article and a narrow mobile view. Check the browser tab as well, remembering that an SEO tool or theme can control its title format. If an old phrase remains, identify which component supplies it rather than repeatedly changing the same setting. The visible header and the browser title may come from different places.
Keep the official spelling in a project note so future editors do not introduce small variations. A shortened navigation label can be useful, but it should be intentional. The aim is a recognizable identity across the site, not identical wording in every space. A clear name and a restrained description leave the content room to explain the rest.
